normally when i'm working with images i use this guideline for picking my image format:
few colors/animation/transparency => gif
lots of colors/no animation/no transparency => jpeg
lots of colors/complex vectors/quality transparency => png
but you say, why not just use png all the time? it's all about file size, which goes from lowest to highest from gif -> png. for a better explanation check this out:
how to chose an image format
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